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Scholastic Books Revamps Its Marketing

nitajo sumitted ago via http://www.nytimes.com (Views: 39, Clicks: 3)  View Story

The company said it wanted to keep better track of teachers who were new or who had departed and use more methods of communication.

1 comments | Tags: scholastic books social networking scholastic book clubs school secretary | Topic: Other BAD >_<

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#1 by nitajo posted ago +2 apples bad good
The company, noting the harsh economic climate, says it will offer teachers a number of different promotions this fall that will help them earn more points. Teachers who order in September will receive 10 points for every dollar spent on books as opposed to the usual minimum of one point for every dollar spent.
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